• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• -27%

  CPI

• +66%

  CTR

• +46%

  ROAS

Unlocking the full potential of UGC content with Content Suite

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• +47%

  installs in Germany

• +49%

  registrations in Germany

From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

• 81.6%

  more ROAS

• 325%

  more purchases

• 759%

  more Android installs

Using Smart+ Catalog Ads, one of Germany's leading e-commerce platforms boosted efficiency, scaled app installs, and increased lower-funnel sales on TikTok.

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 31%

  lower cost per install

• 16%

  higher click-through rate

Leveraging TikTok's Smart+ Multilingual feature to localize creatives globally

• 42%

  decrease in average CPA (subscriptions)

• 73%

  increase in conversions

• 13.2M+

  impressions

Alinea drives subscription growth and empowers beginner investors with Smart+ iOS App Promotion Campaigns.

• +29%

  lift in conversions

• 138%

  increase in impressions vs. manual campaigns

• +24M

  impressions and 13.3K+ installs

Hallow amplified installs and impressions at scale by leveraging TikTok’s Smart+ iOS App Promotion campaigns during a key seasonal moment.